Empowering artists to live creatively and to THRIVE while doing so! A Podcast from Emily Jeffords Studio
Episodes
Thursday Jun 22, 2023
Thursday Jun 22, 2023
There’s this thing about “big magic” that I love – but also dislike – magic (inspiration) can come to you and change your whole life and work in the most powerful and beautiful of ways, but it can also leave if you are not prepared to honor it and use it. I don’t know if it’s true or not, but it feels true right now, and it’s adding a bit of scarcity to my mindset that doesn’t need to be present.
As I choose to step into more abundance in my studio practice, there are some words of affirmation that have proven to be POWERFUL. Let me share those with you here:
- I will create good work today.
- Inspiration lives inside of me. I can tap into it whenever and wherever.
- It’s ok to create bad work.
- Creative flow is easy for me to access.
- It’s ok to rest and come back to this idea.
I know these words are simple, and that is their magic. The simplicity of these mindset shifts means they are EFFECTIVE.
If this podcast has impacted you, please rate and review this show. I would be SO thankful!
Also, please screenshot and share this episode to enter to receive a book of poetry by my new favorite author and poet, Andrea Gibson. Do so by JULY 1ST, please! 🥰
Thursday Jun 08, 2023
Thursday Jun 08, 2023
It's been a while. Let's catch back up. Many things in my life have changed, and many are still the same. One thing that has remained the same is that creativity is deeply generous, art has the power to HEAL, and empowering other artists is deeply meaningful and powerful.
I read a poem by my new favorite poet, Andrea Gibson. Check out their work here. And read the poem I read in this podcast on their Instagram.
It is an honor to be back in this space with you!
If you're aching for a little more creative community and super valuable education and resources for running your business, join The Collective when the doors open! It's $34 and completely FULL of insight and value.
Xox
Thursday Mar 10, 2022
Thursday Mar 10, 2022
I'm doing something brave - scary - generous - loving - needed - luxurious - important - countercultural...
I'm RESTING. Not yet -- right now I'm diving headfirst into Making Art Work and I'm SO excited to nurture and empower the Creative Community in this way. My sabbatical will begin in 2023 and will be focused on creativity, inspiration, rest, writing, and nurturing the parts of my that have been patiently waiting for attention.
I'm so excited.
If you're feeling thirsty for inspiration and creativity, maybe this is your nudge to think about prioritizing those things just a bit.
You don't have to have a sabbatical year -- you could start by carving out 2 hours a week to nourish that part of you. Create a terrarium around your inspiration and walk in it as often as you can.
This big dream is living in you for a reason. Creativity is blooming inside of you because it has found a home there. That's an honor. Elizabeth Gilbert has a theory about inspiration being a living thing that is looking for a receptive home to give it form – YOU are that form.
You are that home.
You have that ability.
And Creativity will never take from you more than it gives.
It may give you joy, connection, purpose, money, impact, or a vehicle for change – I think it will give you ALL of the above. Trust it. Honor it. Empower it.
Friday Mar 04, 2022
Friday Mar 04, 2022
Practical Tips to Grow Your Dream Career + Move Past the Lies
Welcome to the final episode in the Share the Work series! You can watch all the video trainings + access the workbooks + community here.
The more you value the deep creative work you offer, the more your audience will value your work as well.
As you progress through your journey, you might find a few “lies” creep onto your path — let’s talk about them and very practically move past them!
- Learn more about Making Art Work
- Go to the Share the Work Videos
- Join our private Share the Work Community
- Follow @Emily_Jeffords on Instagram
- Visit Emily Jeffords' fine art website
Thursday Mar 03, 2022
Thursday Mar 03, 2022
Making Art Work is OPEN! Come join me in this transformative creative course.
Making Art Work is a 12-week course where I teach Artists and Creatives how to build a soulful, profitable business. I’ve watched hundreds of Alumni sell their high-end creative work consistently, they create collections that are often purchased in minutes, launch products with their dream companies, grow their collector base (way more important than your IG followers), and run profitable, sustainable, multi-passionate events.
Today, we're going to dive into marketing effectively.
Marketing Your Work Effectively and Sustainably
Email Marketing
Make your studio emails a vibrant and exciting place. This is an intimate space — the perfect place to not only sell your work, but also share behind the scenes, your inspiration, peek inside your studio, stories and insights, and early access to artwork or collections.
Social Media
Show up on social media as a fine artist, designer, maker, and professional. Share your work beautifully and consistently: photograph it well, bring people into the studio, allow them to get to know your story and brand, and don’t be afraid to share/sell your work!
Use the Magic of Pinterest
Pinterest is one of the VERY best places to share your work as a visual creative! Users come to Pinterest as a way of gathering inspiration, ideas, aesthetics, and to find products — sounds perfect, right? Pin your work directly to Pinterest from your website, listing, social media, and/or blog post.
Work with Designers
Reach out to designers in your local community and offer them a trade discount (10-20% off). You can also request or barter for amazing photographs! I didn't mention this in the video, but you can also with designers to rent your artwork for staged homes. Some wonderful passive income! Commercial designers: restaurants, offices, hotels...
Go Offline
Find ways to share your work in real life – OFF the internet. This could be at art shows, galleries, craft fairs, wholesale your work in shops, and be known in your community. The connections you can make in-person are so much greater and more effective for both marketing and for sales. One in-person meeting is worth at least 10 online meetings. Be warm, welcoming, intentional, and get ready to welcome new people into your community!
- Learn more about Making Art Work
- Go to the Share the Work Videos
- Join our private Share the Work Community
- Follow @Emily_Jeffords on Instagram
- Visit Emily Jeffords' fine art website
Wednesday Mar 02, 2022
Wednesday Mar 02, 2022
This is the third episode in the Share the Work Series and things are getting more practical by the day!
Remember,
You bring
the VALUE to
your work.
Now we’re going to talk about all the aesthetic elements that surround your work and think through how they communicate your brand message.
As the creator, you also get to create an elevated brand.
A brand is far more than a logo. It is far more than your website. It's not your icons, graphics, images, the tiny alligator on your shirt, the label inside of your coat.
YOUR BRAND IS THE FEELING PEOPLE EXPERIENCE WHEN THEY COME IN CONTACT WITH YOUR WORK. And now that you know you have a brand, let’s discuss how you can refine and elevate your brand.
- Learn more about Making Art Work
- Go to the Share the Work Videos
- Join our private Share the Work Community
- Follow @Emily_Jeffords on Instagram
- Visit Emily Jeffords' fine art website
Tuesday Mar 01, 2022
Tuesday Mar 01, 2022
One of the first challenges we have as artists are finding "the right" audience for our work. Before you can expect to attract customers, you have to understand what your work is saying as it is active and living in the world.
In this episode, I'll help you DEFINE YOUR WORK
Outward expression & aesthetics of the vision
01/ Keep imposter syndrome to a minimum - honor the beauty and importance of what you have created.
02/ Get clear on why your work matters to you
03/ Look at your work from the outside; is it speaking in the way you intend?
04/ How are you conveying the value of your work to others? I recommend good photography, speaking about it well, consistently and effectively sharing your work in your soulful marketing, and making it easily accessible to your ideal audience.
05/ Define who your ideal audience is and where they feel most comfortable.
06/ Determine how to use empathy to share your work effectively.
Learn to evaluate your work honestly, treat it with respect, and elevate it so others can value it too! Honestly, this episode feels a little vulnerable to share, but I'm doing it because I trust that when creatives thrive, we ALL thrive.
- Learn more about Making Art Work
- Go to the Share the Work Videos
- Join our private Share the Work Community
- Follow @Emily_Jeffords on Instagram
- Visit Emily Jeffords' fine art website
Monday Feb 28, 2022
Monday Feb 28, 2022
Welcome to Share the Work 2022! Each day this week, we're going to explore ways that YOU can honor your creative process and share your work beautifully and intentionally with the world.
The first step in growing a profitable creative business and sharing your work is: Creating work that you find valuable -- and then creating work that sells!
As you begin to grow a business around your creativity, understanding the heart and soul of your inspiration and practice is so important. The beauty that comes out of you first begins inside of you — and that beauty (and by that I mean, meaningful work) is deeply valuable.
When you feel confident & empowered, you are able to SHARE YOUR WORK generously with the world.
Learn to evaluate your work honestly, treat it with respect, and elevate it so others can value it too! Honestly, this episode feels a little vulnerable to share, but I'm doing it because I trust that when creatives thrive, we ALL thrive.
- Learn more about Making Art Work
- Go to the Share the Work Videos
- Join our private Share the Work Community
- Follow @Emily_Jeffords on Instagram
- Visit Emily Jeffords' fine art website
Wednesday Jan 12, 2022
Wednesday Jan 12, 2022
THIS IS YOUR YEAR TO SHINE! I know that sounds cheesy, but honestly, if you decide that it is true, then it IS.
Look at the year as a whole and be open to all sorts of wild ideas. You KNOW you can overcome anything. Don’t allow any limiting beliefs in at this point. Projects, collections, collaborations, events…nothing is off-limits to you.
You have full creative control over your ambitions & efforts.
Download the Goal Setting Workbook HERE and begin transforming the year into something remarkable.
Ready to see some massive growth in your creative business? Join me in Making Art Work on March 3rd! Your creative work is about to grow into something even more beautiful.
xo, Emily Jeffords
Wednesday Jan 05, 2022
Wednesday Jan 05, 2022
Welcome to 2022! Being an artist is one of the most fulfilling vocations on earth, but, let’s be honest, it isn’t the easiest career (especially without clear a clear vision for how to accomplish your goals)!
HERE’S THE DEAL, YOUR DREAMS DON’T COME TO LIFE BY CHANCE. THEY COME TO LIFE WHEN YOU CLARIFY YOUR VISION, TRUST THE BEAUTY INSIDE OF YOU AND AIM TOWARDS A GOAL.
Download the Goal-Setting Workbook HERE and begin transposing your vision and dreams into reality!
Ready to really take those dreams up a level? Join Making Art Work 2022! Learn more about the course and all the goodness it holds HERE.
xo, Emily Jeffords