Episodes
Thursday Aug 03, 2023
How Do You ”Diversify Your Business” as an Artist?
Thursday Aug 03, 2023
Thursday Aug 03, 2023
Get the free workbook that goes along with this episode! It's beautiful and full of practical advice.
With your inspiration, brand, and highest work in mind, listen to this episode, go through the FREE workbook that accompanies this episode, and listen closely to your inspiration and intuition.
When an idea piques your interest, invest in it! Consider it! In this episode, we talk about assessing and deciding which ideas are worth your precious, valuable energy, which ones your audience is most excited about, and which to let go of. Diversifying your business is wonderful because you have the opportunity to
A) delight your customers
B) find inspiration in a fresh place.
DOWNLOAD THE WORKBOOK.
I created a beautiful and super practical guide that accompanies this episode. It's very practical and even more clarifying.
JOIN SHARE THE WORK -- a free 5 day workshop designed to help you begin sharing and SELLING your work online!
LEARN MORE ABOUT MAKING ART WORK!
This 9-week Masterclass is designed to help you grow your studio, profit, and creative reach. It's time to start making a living with your art. Let’s dismantle the idea of the “Starving Artist.” Join me in my 9-week masterclass, where I teach you everything I know about running a sustainable, professional art business.
Want to see my very sweet new bunny? We're rather obsessed.
Get the Affirmation Deck -- each card is thoughtfully crafted with an affirmation and beautiful artwork to start you on your creative journey.
Thursday Jul 20, 2023
But Can You Have Fun AND Make Money?
Thursday Jul 20, 2023
Thursday Jul 20, 2023
A thoughtful listener sent in a question that resonated deeply with this community: "How have you handled the different seasons of your life while maintaining your business?"
As we talk about play and creative freedom, paying attention to sustainability is also incredibly important. There’s a delicate balance that most artists need to find between creative freedom and emotional safety (which also includes financial security).
Listed to my five tips for growing a profitable business while also ENJOYING all of it!
- Making Art Work opens soon! JOIN US
- Check out the Artist Path to Success to learn about your unique creative journey and business growth
- Come see the art that's making me happiest on Instagram (the videos are BEAUTIFUL!)
- Visit my studio (virtually) :)
- The Poem I read by Mary Oliver can be found in this book
Thursday Jul 06, 2023
The Only Goal You Need This Summer: PLAY
Thursday Jul 06, 2023
Thursday Jul 06, 2023
The summer months are full of extra light, energy, joy, and warmth -- they are the perfect months to focus on creativity, but more than that, creative PLAY.
In this episode, we discuss the importance of creating inspiration and energy overflow so that you can give from abundance and create work that is fulfilling in a deep and lasting way.
Creativity thrives when we give ourselves the freedom to play. The studio is your haven, your playground. Let go of expectations, rules, and limitations. Experiment with different techniques, materials, and styles.
Tip this same experimental, free-flowing, playful energy into your business as well! The most impactful offers and products I've created in my business came about because of PLAY. The ideas excited me, the challenge felt new and alive, and I found a joyful energy that made the work fully delightful.
I can't wait to see what you create in this season!
>> In this episode, I shared that Making Art Work is coming back this autumn! Doors open in late August. Let’s dismantle the idea of the “Starving Artist.” Join me in my 9-week signature class, where I teach you everything I know about running a successful creative business.
I also stayed in a beautiful Airbnb, The Forestry House, in Travelers Rest. Definitely a beautiful getaway!
The poem(s) I read in this episode came from the book "Inward" by Yung Pueblo
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Want to see the artwork I was talking about in this episode? I shared it on Instagram! Come on over and join the IG Community!
Thursday Jun 22, 2023
Getting Back Into Abundance In the Studio
Thursday Jun 22, 2023
Thursday Jun 22, 2023
There’s this thing about “big magic” that I love – but also dislike – magic (inspiration) can come to you and change your whole life and work in the most powerful and beautiful of ways, but it can also leave if you are not prepared to honor it and use it. I don’t know if it’s true or not, but it feels true right now, and it’s adding a bit of scarcity to my mindset that doesn’t need to be present.
As I choose to step into more abundance in my studio practice, there are some words of affirmation that have proven to be POWERFUL. Let me share those with you here:
- I will create good work today.
- Inspiration lives inside of me. I can tap into it whenever and wherever.
- It’s ok to create bad work.
- Creative flow is easy for me to access.
- It’s ok to rest and come back to this idea.
I know these words are simple, and that is their magic. The simplicity of these mindset shifts means they are EFFECTIVE.
If this podcast has impacted you, please rate and review this show. I would be SO thankful!
Also, please screenshot and share this episode to enter to receive a book of poetry by my new favorite author and poet, Andrea Gibson. Do so by JULY 1ST, please! 🥰
Thursday Jun 08, 2023
Welcome Back to Do It For The Process
Thursday Jun 08, 2023
Thursday Jun 08, 2023
It's been a while. Let's catch back up. Many things in my life have changed, and many are still the same. One thing that has remained the same is that creativity is deeply generous, art has the power to HEAL, and empowering other artists is deeply meaningful and powerful.
I read a poem by my new favorite poet, Andrea Gibson. Check out their work here. And read the poem I read in this podcast on their Instagram.
It is an honor to be back in this space with you!
If you're aching for a little more creative community and super valuable education and resources for running your business, join The Collective when the doors open! It's $34 and completely FULL of insight and value.
Xox
Thursday Mar 10, 2022
Love Your Creativity Enough to VALUE IT -- My Sabbatical Year
Thursday Mar 10, 2022
Thursday Mar 10, 2022
I'm doing something brave - scary - generous - loving - needed - luxurious - important - countercultural...
I'm RESTING. Not yet -- right now I'm diving headfirst into Making Art Work and I'm SO excited to nurture and empower the Creative Community in this way. My sabbatical will begin in 2023 and will be focused on creativity, inspiration, rest, writing, and nurturing the parts of my that have been patiently waiting for attention.
I'm so excited.
If you're feeling thirsty for inspiration and creativity, maybe this is your nudge to think about prioritizing those things just a bit.
You don't have to have a sabbatical year -- you could start by carving out 2 hours a week to nourish that part of you. Create a terrarium around your inspiration and walk in it as often as you can.
This big dream is living in you for a reason. Creativity is blooming inside of you because it has found a home there. That's an honor. Elizabeth Gilbert has a theory about inspiration being a living thing that is looking for a receptive home to give it form – YOU are that form.
You are that home.
You have that ability.
And Creativity will never take from you more than it gives.
It may give you joy, connection, purpose, money, impact, or a vehicle for change – I think it will give you ALL of the above. Trust it. Honor it. Empower it.
Friday Mar 04, 2022
Practical Tips to Grow Your Dream Career + Move Past the Lies
Friday Mar 04, 2022
Friday Mar 04, 2022
Practical Tips to Grow Your Dream Career + Move Past the Lies
Welcome to the final episode in the Share the Work series! You can watch all the video trainings + access the workbooks + community here.
The more you value the deep creative work you offer, the more your audience will value your work as well.
As you progress through your journey, you might find a few “lies” creep onto your path — let’s talk about them and very practically move past them!
- Learn more about Making Art Work
- Go to the Share the Work Videos
- Join our private Share the Work Community
- Follow @Emily_Jeffords on Instagram
- Visit Emily Jeffords' fine art website
Thursday Mar 03, 2022
5 Ways to Marketing Your Work -- Share the Work
Thursday Mar 03, 2022
Thursday Mar 03, 2022
Making Art Work is OPEN! Come join me in this transformative creative course.
Making Art Work is a 12-week course where I teach Artists and Creatives how to build a soulful, profitable business. I’ve watched hundreds of Alumni sell their high-end creative work consistently, they create collections that are often purchased in minutes, launch products with their dream companies, grow their collector base (way more important than your IG followers), and run profitable, sustainable, multi-passionate events.
Today, we're going to dive into marketing effectively.
Marketing Your Work Effectively and Sustainably
Email Marketing
Make your studio emails a vibrant and exciting place. This is an intimate space — the perfect place to not only sell your work, but also share behind the scenes, your inspiration, peek inside your studio, stories and insights, and early access to artwork or collections.
Social Media
Show up on social media as a fine artist, designer, maker, and professional. Share your work beautifully and consistently: photograph it well, bring people into the studio, allow them to get to know your story and brand, and don’t be afraid to share/sell your work!
Use the Magic of Pinterest
Pinterest is one of the VERY best places to share your work as a visual creative! Users come to Pinterest as a way of gathering inspiration, ideas, aesthetics, and to find products — sounds perfect, right? Pin your work directly to Pinterest from your website, listing, social media, and/or blog post.
Work with Designers
Reach out to designers in your local community and offer them a trade discount (10-20% off). You can also request or barter for amazing photographs! I didn't mention this in the video, but you can also with designers to rent your artwork for staged homes. Some wonderful passive income! Commercial designers: restaurants, offices, hotels...
Go Offline
Find ways to share your work in real life – OFF the internet. This could be at art shows, galleries, craft fairs, wholesale your work in shops, and be known in your community. The connections you can make in-person are so much greater and more effective for both marketing and for sales. One in-person meeting is worth at least 10 online meetings. Be warm, welcoming, intentional, and get ready to welcome new people into your community!
- Learn more about Making Art Work
- Go to the Share the Work Videos
- Join our private Share the Work Community
- Follow @Emily_Jeffords on Instagram
- Visit Emily Jeffords' fine art website
Wednesday Mar 02, 2022
Creating a (Totally Unique + Beautiful) BRAND -- Share the Work
Wednesday Mar 02, 2022
Wednesday Mar 02, 2022
This is the third episode in the Share the Work Series and things are getting more practical by the day!
Remember,
You bring
the VALUE to
your work.
Now we’re going to talk about all the aesthetic elements that surround your work and think through how they communicate your brand message.
As the creator, you also get to create an elevated brand.
A brand is far more than a logo. It is far more than your website. It's not your icons, graphics, images, the tiny alligator on your shirt, the label inside of your coat.
YOUR BRAND IS THE FEELING PEOPLE EXPERIENCE WHEN THEY COME IN CONTACT WITH YOUR WORK. And now that you know you have a brand, let’s discuss how you can refine and elevate your brand.
- Learn more about Making Art Work
- Go to the Share the Work Videos
- Join our private Share the Work Community
- Follow @Emily_Jeffords on Instagram
- Visit Emily Jeffords' fine art website
Tuesday Mar 01, 2022
How to Attract an Audience toYour Work
Tuesday Mar 01, 2022
Tuesday Mar 01, 2022
One of the first challenges we have as artists are finding "the right" audience for our work. Before you can expect to attract customers, you have to understand what your work is saying as it is active and living in the world.
In this episode, I'll help you DEFINE YOUR WORK
Outward expression & aesthetics of the vision
01/ Keep imposter syndrome to a minimum - honor the beauty and importance of what you have created.
02/ Get clear on why your work matters to you
03/ Look at your work from the outside; is it speaking in the way you intend?
04/ How are you conveying the value of your work to others? I recommend good photography, speaking about it well, consistently and effectively sharing your work in your soulful marketing, and making it easily accessible to your ideal audience.
05/ Define who your ideal audience is and where they feel most comfortable.
06/ Determine how to use empathy to share your work effectively.
Learn to evaluate your work honestly, treat it with respect, and elevate it so others can value it too! Honestly, this episode feels a little vulnerable to share, but I'm doing it because I trust that when creatives thrive, we ALL thrive.
- Learn more about Making Art Work
- Go to the Share the Work Videos
- Join our private Share the Work Community
- Follow @Emily_Jeffords on Instagram
- Visit Emily Jeffords' fine art website