Empowering artists to live creatively and to THRIVE while doing so! A Podcast from Emily Jeffords Studio
Episodes
Friday Mar 08, 2024
Friday Mar 08, 2024
SHARE the WORK is beginning next Monday! This workshop is happening each day at noon next week and you need to join us! If you're hoping to begin to sell more art and increase your sales in 2024, then prioritize this.
Save your seat here!
Ok, now on to our marketing prediction for 2024. I have 10 to share with you in this 3-part series. These predictions are based on my intuition, trends I'm sensing, and research I'm doing. Experiment with them and see where they take you!
- Automation > link in bio
- Paid ads work so so well -- but make them niche and trust your voice to speak to the right people in the algorithm (again, be a genuine human)
- Speak to your followers to encourage community. “People like us do things like this,” “you and I know” “If you've been here for a while” “Ok you already know this because of course you do…” “As we’ve talked about before” “Hi friends…” And then ask for the follow right up top in the caption
- Educators are IN, influencers are OUT (algorithms are noticing a disinterest in posts marked with the mandatory #ad and are deprioritizing these posts — plus we’re bored of them)
WE BEGIN ON MONDAY!!! JOIN SHARE THE WORK! I can't say this enough. This 5-day workshop is going to change your business. So show up, get ready, and let's grow beautifully together.
MAKING ART WORK opens for enrollment next Thursday. This 9-week masterclass is ready to change and grow your business and your creative work for the better. Sustainable growth, higher sales, incredible clarity. Are you ready?
Thursday Mar 07, 2024
Thursday Mar 07, 2024
SHARE the WORK is beginning next Monday! This workshop is happening each day at noon next week and you need to join us! If you're hoping to begin to sell more art and increase your sales in 2024, then prioritize this.
Save your seat here!
Ok, now on to our marketing prediction for 2024. I have 10 to share with you in this 3-part series. These predictions are based on my intuition, trends I'm sensing, and research I'm doing. Experiment with them and see where they take you!
- Video > Photo (but photos are going to make a comeback and are definitely highly valuable -- however, prioritize video and video content)
- Easy, natural, off-the-cuff, or "low-production" > high production (but high production will catch eyes and make a lasting impact)
- Personal contact > speaking to the masses (USE YOUR DMS, make connections -- more on this in the next episode!)
There is SO MUCH more coming in this mini-series! Tune in tomorrow for part 3!
JOIN SHARE THE WORK! I can't say this enough. This 5-day workshop is going to change your business. So show up, get ready, and let's grow beautifully together.
Wednesday Mar 06, 2024
Wednesday Mar 06, 2024
Part 1 or 3: My TOP 10 Marketing Trend Predictions for 2024 for Artists and Creatives
Before we get into this NERDY and life-giving conversation, I have to tell you that SHARE the WORK is beginning next Monday! This workshop is happening each day at noon next week and you need to join us! If you're hoping to begin to sell more art and increase your sales in 2024, then prioritize this.
You can save your seat here!
Ok, now on to our marketing prediction for 2024. I have 10 to share with you in this 3-part series. These predictions are based on my intuition, trends I'm sensing, and research I'm doing. Experiment with them and see where they take you!
- Reach > following -- isn't that nice!! That vanity metric matters far less than the number of people actually SEEING and enjoying your content. So focus far more on that than on the number of followers. Don't get me wrong, attracting community members (followers) but if your followers aren't seeing your content either then what are we even doing here??
- TRAIN THE ALGORYTHM with repetition, posting themes, and having a consistent brand aesthetic (more on this in Making Art Work). Get noticed by people engaging with similar content.
- And even better than that >>> ENGAGEMENT MATTERS THE MOST!
- Engagement > following (the algorithm will show your work to those people again and again whether they follow you or not)
- Being a beautiful, real-life human > AI
- Be as human as you possibly can be – funny, imperfect, honest, vulnerable, silly, soulful… we want to engage with people, not bots or computers so it's OK (good, even) to show your beautiful realness!
- Be as human as you possibly can be – funny, imperfect, honest, vulnerable, silly, soulful… we want to engage with people, not bots or computers so it's OK (good, even) to show your beautiful realness!
- Create threads, themes, and stories, (for example, part 1, 2, 3, 4 style posts or pieces of content).
- Give your audience something to sink into and feel safe in. I know that sounds a little *extra* to say that they want to feel "safe" in your content, but it's true. Series, multi-part content, and themes in your posts create a sense of known content -- that feels consistent and safe. So let us get cozy!
There is SO MUCH more coming in this mini-series! Tune in tomorrow for part 2!
- Give your audience something to sink into and feel safe in. I know that sounds a little *extra* to say that they want to feel "safe" in your content, but it's true. Series, multi-part content, and themes in your posts create a sense of known content -- that feels consistent and safe. So let us get cozy!
JOIN SHARE THE WORK! I can't stress this enough. This 5-day workshop is going to change your business. So show up, get ready, and let's grow beautifully together.
@Emily_Jeffords on Instagram and TikTok
(also mentioned: Anna Nunez and her beautiful color of the month series)
Thursday Feb 22, 2024
Thursday Feb 22, 2024
MAKING art WORK early bird is open until Saturday! Don't miss this opportunity to learn and GROW your business within 9 short weeks.
Remember, you are here because you create artwork that you LOVE. You are here because you long for your work to reach a wider audience and find your COLLECTORS! You want to create work and send it into the world and know that it will be well received by your people.
Selling my work directly to my collectors has allowed me to sell to people all around the world, create freedom in my work-flow, and share my vision and perspective directly with my audience.
Download the beautiful workbook that accompanies this conversation: The How to Attract Collectors Workbook
Some helpful links for you:
THE GOAL-SETTING WORKBOOK -- a beautiful guide to honoring your dreams and accomplishing your goals year-round.
MAKING art WORK - a 9-Week Masterclass for Artists and Creatives looking to grow their business and studios
The DO IT FOR THE PROCESS Affirmation Cards
Tune into more episodes HERE
Tuesday Feb 06, 2024
Tuesday Feb 06, 2024
Welcome back to the Do It For The Process Podcast! This episode is a little vulnerable and a sweet look inside of my dreams, goals, and hopes for 2024.
Remember, your dreams matter. They are the source for all your goals.
Work to only set goals over things you can control. You aren't in charge of anyone else's actions or behaviors so setting goals that expect someone to do something (like buy your work or follow you online) isn't fair to you!
You are getting to hear an exclusive behind-the-scenes in The Collective, my membership for ongoing support for Artists and Creatives. If you're a member of the Collective, you can watch this session in our private member's space!
Some helpful links for you:
THE GOAL-SETTING WORKBOOK -- a beautiful guide to honoring your dreams and accomplishing your goals year-round.
MAKING art WORK - a 9-Week Masterclass for Artists and Creatives looking to grow their business and studios
The DO IT FOR THE PROCESS Affirmation Cards
Tune into more episodes HERE
Wednesday Nov 22, 2023
Wednesday Nov 22, 2023
Get the (beautiful and FREE) workbook that accompanies this podcast here. And to check out more free resources for creatives visit emilyjeffordslearn.com.
The holiday season is full of energy; and selling your work during this season can be one of the most thrilling things of all...
While it is full of cheer and festivity, these few short weeks can be super intense & stressful for small business owners (creatives especially)! The pace of the holiday season is out of step with the rest of the year, and marketing seems to happen at 10x speed. To make your presence felt online, you have to be SO LOUD. The energy is high, the sales roll in, and the generous energy is flowing. It’s thrilling (and also, quite draining).
Want to know the secret to a thriving Holiday season?
I’ll tell you right up front. HAVE A PLAN.
Not sure how to do that? Well, no worries, I do! Grab a pen, and let’s get to work! I know selling can feel uncomfortable sometimes. Trust me. But offering the beauty you create is an act of generosity. And this is the season of generosity. Remember, your work wants to be bold. It wants to be big & beautiful, and the holiday season is an amazing time to allow your work to shine!
Thursday Aug 31, 2023
Thursday Aug 31, 2023
My masterclass, MAKING art WORK, is opening again SOON!
Listening to this episode while MAKING art WORK is closed? Be sure to sign up for the waitlist so you can be the first to know when the doors open up again!
Fellow artist and maker,
be honest…
☑ Have you spent years making artwork, expecting to reach that next level, while your revenue remains stagnant?
☑ Do you know you have good work, but feel like you don’t know how to talk about it?
☑ Are you tired of leaving money on the table because you don’t have the knowledge and tools to sell your work?
☑ Do you keep hearing other artists selling out their collections, but you are left scratching your head as to what actually goes into them?
☑ Are you in a season of burnout and have no idea how to reinvigorate that creative energy in you?
I get it. Without the right tools and a clear roadmap, being a creative entrepreneur is isolating and lonely.
You might feel like your ideal collectors are just out of reach or feel like you’re scraping by. You notice your business isn’t working, but you aren’t sure how to fix it or where to start! But it’s not your fault! No one has told you how to confidently share your work and build a good business around your art.
Be sure to download the workbook that accompanies this 5-day event.
As an artist, we often hear that creativity isn't a real job -- it's not safe, it's not dependable, it's not lucrative... These thoughts are outdated and limiting at best.
The world is thirsty for beauty and connection. We, as artists, are in the business of creating beauty and connection within our art and within communities.
Your work deserves to be shared, seen, and appreciated. LET IT TAKE UP SPACE - especially online where it's voice can spread far and wide.
over the next 5 days, we're going to get very nerdy and practical as we begin to more boldly share our artwork online -- and GROW OUR ONLINE SALES!
Ready for this?
Learn more about Making Art Work if you are truly ready to grow your studio into a profitable and sustainable business.
This 9-week masterclass will guide you through every single aspect of running a thriving studio in 2023 and will set you up for success for years to come. Read the stories of our many alumni here! Their stories are EVERYTHING.
Tuesday Aug 29, 2023
Tuesday Aug 29, 2023
This episode is FULL and detailed. I highly highly recommend downloading the accompanying workbook. It's THOROUGH and beautiful. And join the next LIVE workshop too!
In this episode, we begin thinking about the story your website is sharing.
Where is it guiding your visitors?
What are you directing them into?
Does your website feel like a living thing?
Are you showing up as the guide? And how do you do that?
Ready for more? DOORS TO MAKING ART WORK opens TODAY! Are you joining us?
Are you a Creative looking to grow a profitable career?
If so, you are in the right place.
Let’s dismantle the idea of the “Starving Artist.” Join me in my 9-week masterclass, where I teach you everything I know about running a sustainable, professional art business.
It's time to make a living with your art.
Learn more about MAKING art WORK here.
And visit my artist website to see how I put these things in play HERE.
Thursday Aug 24, 2023
Thursday Aug 24, 2023
This episode is FULL and detailed. I highly highly recommend downloading the accompanying workbook. It's THOROUGH and beautiful. And join the next LIVE workshop too!
In this episode, we begin thinking about your BRAND.
How does your studio look and FEEL to others?
What essence does it give off?
How is it being felt by your audience and collectors?
I offer tips for defining your brand and understanding your aesthetic. Your brand is far more than your logo or fonts or brand colors -- it's the essence of your business.
This is where it gets SO fun.
Ready for more? DOORS TO MAKING ART WORK open TODAY! Are you joining us?
Listening to this episode while MAKING art WORK is closed? Be sure to sign up for the waitlist so you can be the first to know when the doors open up again!
Are you a Creative looking to grow a profitable career?
If so, you are in the right place.
Let’s dismantle the idea of the “Starving Artist.” Join me in my 9-week masterclass, where I teach you everything I know about running a sustainable, professional art business.
It's time to make a living with your art.
Learn more about MAKING art WORK here.
And visit my artist website to see how I put these things in play HERE.
Wednesday Aug 23, 2023
Wednesday Aug 23, 2023
This episode is FULL and detailed. I highly highly recommend downloading the accompanying workbook. It's THOROUGH and beautiful. And join the next LIVE workshop too!
In this episode, we're discussing the key questions you need to ask yourself so you can get to know your customers better, meet their needs more effectively, and grow a business that makes you happy AND them happy.
REMOVING DOUBT, CREATING TRUST, AND GETTING TO THE ROOT OF IT ALL.
Ready for more? DOORS TO MAKING ART WORK open on Thursday! Are you joining us?
Are you a Creative looking to grow a profitable career?
If so, you are in the right place.
Let’s dismantle the idea of the “Starving Artist.” Join me in my 9-week masterclass, where I teach you everything I know about running a sustainable, professional art business.
It's time to make a living with your art.
Learn more about MAKING art WORK here.
And visit my artist website to see how I put these things in play HERE.