Do It For the Process: For The Artists by Emily Jeffords

Creating an Artist Brand That Attracts Collectors & Grows Your Career

• Watch Share The Work
• Get the FREE workbook I reference here
• Making Art Work open March 13-20
• Share your work in The Creatives Club 

Your artist brand is more than a logo or color palette—it’s what makes your work instantly recognizable, deeply resonant, and naturally sellable. But how do you define your brand in a way that feels authentic and attracts the right collectors?

In this episode, we’re breaking down the essentials of building a strong artist brand that helps you share your work confidently and grow a thriving creative business.

What you’ll learn:
✔ What an artist brand really is (and why it matters for selling your work)
✔ How to clarify your unique visual & emotional brand identity
✔ Why consistency is more important than having a “perfect” aesthetic
✔ How a strong brand makes marketing & selling your art easier
✔ Practical steps to refine your brand and connect with the right audience

Your brand is already taking shape—it’s in the way you create, the stories you tell, and the experience your art offers. This episode will help you refine and strengthen it so your collectors feel drawn to your work the moment they see it.

Listen now and start creating an artist brand that truly reflects YOU.

My Best Tips For Finding Your Collectors - MAKING ART WORK IS OPEN!

• Join Share The Work (a FREE workshop and workbooks - I'm going live each day at noon eastern time!)
• Making Art Work open March 13-20
• Share your work in The Creatives Club 

 

One of the most confusing (and frustrating) parts of selling your creative work? Finding the collectors, buyers, customers, students, or clients who truly connect with what you create. If this feels overwhelming, you’re not alone. But here’s something I need you to know:

✨ ART IS NOT HARD TO SELL. ✨

I know, I know—you’ve probably heard otherwise. Maybe you’ve even felt it yourself. But the idea that selling art is an uphill battle? It’s simply not true. The key is understanding why people buy art in the first place.

Art isn’t a necessity like tires or groceries—it’s something we choose. Something we feel drawn to. Your buyers aren’t just making a purchase; they’re investing in meaning, self-expression, and the energy your work brings into their lives.

💡 In this episode, we’re diving into:
✔️ Why people buy art (and why it’s not about convincing them)
✔️ The emotional connection that turns viewers into collectors
✔️ How art creates belonging, identity, and a sense of home

Selling your work isn’t about pushing—it’s about finding the people who are already looking for what you create. And trust me, they’re out there. Let’s talk about how to reach them. 🎙️

 

How To Create Art That WILL SELL - Making Art Work Opens THIS WEEK

How To Create Art That WILL SELL

• Join Share The Work (a FREE workshop and workbooks - I'm going live each day at noon eastern time!)
• Making Art Work open March 13-20
• Share your work in The Creatives Club 

The Truth About Selling Your Art (and Why It’s Easier Than You Think!)

This week, we’re tackling one of the biggest hurdles artists face: moving past the fears and doubts that make selling feel hard. Yes—even in today’s chaotic world, building a thriving art career is absolutely possible. Abundance, fulfillment, and creative freedom are within reach once you shift limiting beliefs and embrace practical strategies that let your art take up space.

While doubts may never fully disappear, you don’t have to let them lead. Instead, we’ll focus on replacing them with empowering truths and aligned action. Because sharing your work and seeing it resonate with others isn’t just rewarding—it’s life-changing.

A Profitable Art Career Begins with One Essential Step: Sharing Your Work.

Here’s my promise to you: I’ll be honest, kind, and—hopefully—inspiring. I’ve been a full-time artist since graduating from art school in 2008, and let me tell you—art school didn’t prepare me for selling my work or growing my business. That part? That came through trial, error, and years of learning what actually works. Now, I’m honored to share those lessons with you.

Growth happens when we recognize where we need to expand. Instead of letting self-doubt or criticism hold you back, let’s meet every challenge with intention, compassion, and clarity—so you can step into the thriving art career you deserve.

This episode is for you if you’ve ever felt:
🎨 Afraid your work isn’t valuable enough to sell
🎨 Uncertain about how to confidently share your art
🎨 Stuck in the mindset that success is for “other” artists

Let’s release the beliefs keeping your work hidden—so you can sell with confidence and ease.

What Picasso Is Teaching Me About Success

SHARE THE WORK -- RSVP to join us March 10th-14th

Making Art Work opens for enrollment March 13th!

Hi sweeties. I've moved into my new studio and settled into my work (getting ready for Share The Work, writing, and teaching), but painting? That's a different story. Let's talk about what it means to find success in your creative practice year after year.

As I continue focusing on creating meaningful art, I find myself thinking so much about Picasso's career and why it’s important to honor our personal version of growth, no matter how it unfolds.

In this episode, we’ll explore:

1. Realizing You’re Always Growing and Changing: The success of your work is not linear. Picasso’s career is a perfect example—he created less refined work year after year, embracing abstraction more fully as he went. Creative growth doesn’t look the same for everyone, and it’s okay if your journey is different. We’ll also talk about the powerful story from Threads about an old artist who never sold a single painting but continued to create because he valued leaving behind his soul in his work.

2. Anchoring Yourself in Past Successes: Reflecting on past accomplishments can be a source of reassurance. When we look back at the work we're proud of, it reminds us that we’re capable of creating great things today and in the future. I mentioned my friend Ekaterina Popova and you must check out her work and Create! Magazine 

3. Looking to Guides for Inspiration: Has someone else walked this path before you? Seeking out mentors and guides who’ve navigated their own creative journeys can offer invaluable lessons. Sometimes, seeing that others have walked this road without falling off a cliff can give us the confidence to keep moving forward.

RSVP for the upcoming Share The Work series starting March 10th!

Setting Goals (in UNHINGED times) PART 2

Now that we’ve laid the foundation and centered your aspirations and dreams right where they belong (at the heart of it all) it’s time to get practical at SET IMPORTANT GOALS!

In this episode, we’re walking through worksheets 7-10 of the Goal Setting Worbook, diving into real methods for setting sustainable, inspiring goals that honor you, your creative work, and your business. GET OUT YOUR PENS. 

A few links before we dive in:

• Making Art Work is open for EARLY BIRD enrollment! 
• The GOAL SETTING WORKBOOK 
• RSVP for Share the Work - the free 5-day workshop happening this March

 

We’ll talk about valuing yourself as an artist (because you are the core of your work), pricing and structuring your business with confidence, and setting goals that lead to both creative fulfillment and financial success. No burnout, no guilt—just a clear, thoughtful path toward a thriving year.

Let’s bring those dreams to life. ✨

🎧 Listen now!

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Setting Goals (in UNHINGED times) PART 1

Welcome to 2025—FOR REAL this time. We’ve been through a lot already; things are shifting, the world feels unsettled—AND ALSO, it’s clearer than ever that our creative work is dependable and needed in so many ways.

A few links before we dive in:

• Making Art Work is open for EARLY BIRD enrollment! 
• The GOAL SETTING WORKBOOK 
• RSVP for Share the Work - the free 5-day workshop happening this March

 

In this episode, we’re diving into goal-setting—moving beyond ego-driven pressure and into aligned, sustainable success in the studio and in your business. Setting effective goals this year is no small feat, so we’re starting with the most important thing of all: your dreams.

I also want to be clear about what my studio stands for and what we’re excited to create this year. I never thought I would need to say these words out loud—I hoped they would be obvious to all—but let me be crystal clear: this community, and every space I have the honor of creating (Making Art Work, The Collective, my social media community…), is built on a foundation of inclusivity, respect, and creativity without barriers. I’m speaking directly to those who have been marginalized or who carry less innate privilege. You belong here.

Together, we’ll walk through worksheets 2-6 from the Goal Setting Workbook, helping you define your vision, set meaningful goals, and build a creative practice that supports both your art and your well-being (but we're keeping it FUN).

Let’s create a year that feels expansive, inspiring, and true to you.

🎧 Listen now!

 

 

 

 

Everything Comes Back to Your Values. What are yours?

QUICK LINKS:

• Goal Setting Workbook
• Goal Setting Workshop
• Making Art Work
• My Instagram

 

Episode Highlights:
Today’s episode is packed with meaning and purpose—we’re diving deep into your core values! Why does this matter? Because the goals that truly last—the ones that bring joy, fulfillment, and long-term satisfaction—are always rooted in what matters most to you.

This isn’t just about setting goals; it’s about aligning them with your heart and your vision for life. 🌿

So here’s what to do: PRINT THE WORKBOOK, my dear creative soul! We’ll walk through it together, step by step, unlocking the clarity and inspiration you need to move forward with confidence and intention.

Let’s get the goodness you deserve!

Enjoying the podcast?

If this episode resonated with you, it would mean the world if you could take a moment to rate and review the show! Your support helps the podcast reach more creatives just like you—and I love hearing what speaks to your heart. Thank you for being here and for being you! 🌟

Do It For The Process in 2025 // the In+Out List Artists Need

QUICK LINKS:

• Goal Setting Workbook
• Goal Setting Workshop
• My Studio Playlist 
• Making Art Work
• EmilyJeffordsLearn.com
• My Instagram

 

Happy New Year and welcome to my list of manifestations and wishes -- and things I would like us to do more of and STOP doing forever. This list is silly. And it's absolutely not.

 

Also, we get into the heart and soul of "Do It For The Process" -- which I realized mid-eposode is 10 years old! I began the hashtag #doitfortheprocess in 2025 after a bit of a little tiny breakdown in the corner of the studio, and my life has been forever changed. 

But now for the 2025 Ins and Outs!

 

2025 Ins:

• Buying the fancy art supplies because you're using the good stuff regularly these days 👑
• Prioritizing your quiet (massive) dreams
• Curated studio playlists 🎵
• Making good coffee at home
• Buying crystals on your birthday 🔮
• Books with strong female leads
• Foraging for pigment while traveling 🧳
• Photos-walks at golden hour
• Making a very big deal out of your art ‼️
• Handmade ceramics palettes 💅
• Craft nights with a friend
• Wearing earbuds in art museums 🎧
• Reading an affirmation card each morning
• ✨Romanticizing✨ the process

Outs:

• Overthinking every brushstroke 😵‍💫
• Hoarding art supplies
• Plastic “wood” frames😮
• Staring at screens for inspiration 🙄
• Uncomfortable chairs in the studio
• Imposter syndrome 🙄
• Nasty wine at gallery openings 🤢
• Expensive dusty candles (burn them)
• Postponing creative dreams for “the right moment”🤡
• Fake flowers 😅
• Leaving the tops off your paint tubes 🫣
• Perfectly curated feeds 😑
• Using toxic materials (no, babes, it’s not worth it) 😨
• Whispering abt your art and feeling sad when no one buys it 🫥

The 7 Sweetest Things Being "A Creative" Has Taught Me

The Collective IS OPEN! This space was created to help Artists, Photographers, Designers, Makers, Illustrators, Writers -- ALL CREATIVES -- thrive.

If you sell your beautiful work (or hope to sell more of it), this membership is for you. 

 

All the details HERE / $39 / Doors open through 9.12.24

The Artist's Path To Success // a FREE and super beautiful & reassuring workbook 

The Artist's Path To Success QUIZ // an adorable 2-minute quiz for you

 

And now, the 7 Sweetest Things Being "A Creative" Has Taught Me

1. Your creativity might first show up in your life as curiosity  — study, learn, read, take classes, courses
2. The thing that makes you good at creating your art is also the thing that makes you good at running a business
3. I am the most dependable person in my life, and as the one creating both my art and my business, I know that I can depend on BOTH because I know that I can depend on myself
4. The market for my creative work is infinitely larger than my ability to create the work
5. People want to see my work. In their homes. In their lives. Every day. Shocker. I know. Lol
6. Talking about my work to others does feel scary and makes my little introverted heart want to crawl into a little hole, but it’s also so extremely fun, rewarding, and fulfilling
7. I am capable of wearing 50 different hats — but which ones really look best on me? Aka fit my skill-set and desires best?  And how can I let go of the things that don’t fit me best?

The Secret to End-Of-Year Success // My Goal Check-In

It's time! Today, we’re having a conversation about goals. Yes, in the middle of the year. This is the best time to check in and see how your goals are progressing and what you want for the rest of the year (especially before the holiday season takes hold). 

In this episode, I'm checking in on my goals for 2024; many of which I have achieved, but many I didn't. We'll discuss what to do when you realize you're not reaching your goals or need to adjust some expectations. Enjoy, my sweeties!

As always, please leave a rating and comment below!

The Collective // www.EmilyJefforsdsLearn.com (doors open September 5th) 

The Non-Toxic, Healthy Studio Guide // www.emilyjeffords.myflodesk.com/jme7kfx6fl 

My art // www.EmilyJeffords.com

Write a letter to be read on air //  https://www.emilyjeffordslearn.com/podcast